Re-invent yourself, alter how your site appears in the SERPs

While scouring the web over the past few hours whilst multi-tasking on several pursuits of knowledge and intuitive learning. I stumbled upon these highly essential tips that are priceless and ultimately aid me on my quest of success in the realms of SEO. Read up and enjoy its not much but I hope it is useful to newbies and experienced professionals alike.While scouring the web over the past few hours whilst multi-tasking on several pursuits of knowledge and intuitive learning. I stumbled upon these highly essential tips that are priceless and ultimately aid me on my quest of success in the realms of SEO. Read up and enjoy its not much but I hope it is useful to newbies and experienced professionals alike.

1. The Page Title
As you may have guessed already the page title is the data that is pulled from your title information in the head section of your page.This is the data given in the tags.

2. (Snippets)
This is normally seen as a text in around 25 words. This information is taken from three sources.
(i) The meta description

(ii)The DMOZ open directory – If the site is listed in DMOZ, the description is picked from there.
When the information is not available from the above two places, google searches for contextual content from your sites copy and picks up relevant information from either a single paragraph or one or more sentences from all over the page.
One thing to note here is the it is approximately 160 characters long, so if you would like to write an attractive meta description that would prove as an ad-copy and more visitors would be prompted to click on your URL. Make it attractive as well as relevant.

3.URL -
Plain and Simple, as indicated this is derived from the websites’ URL. It also takes into consideration your preference settings in the webmasters account. If you had preferred it as http://yourdomain without the www, it would show that way in the SERPs.This is the page Google will take you to when clicked.

4.Page size
Just next to the URL there is a tiny text showing the file size of the document you will be directed to when clicked.

5.Cache
Right next to the page size,a blue link is shown that will take you to the cached version of the website. The cached version is simply the copy of the webpage google saved when it last visited your website. If it had visited your site last week, then you’ll have the page from last week.

6.Similar pages
This link will take you to other identical pages to the one that is listed prior to it.

7.Note this
A tool to for a quick notation on data you would like to focus on at a latter date.

8. Plus box and Stock info
If the website or the comany is listed at the stock exchange, google will display it’s shortcode, and if you click on it a small menu will be displayed showing the graph of how the company did at the stock exchange for the last few months.

9.Sitelinks
The site links are very interesting. Many people wonder why only a few sites(popular ones) have the site links shown while others does not. I know for a fact that Google does not take money from webmasters for displaying it. Because the company that I’m working for right now has sitelinks but we did not pay Google to show it, it happened automatically. I’ve discussed about sitelinks here, you may want to check out.

10.More results
This link will take you to more pages from the site. In the example, it will show the next few inside pages from the starbucks website, apart form the ones those are shown in the sitelinks.

These information might seem trivial to the advanced professionals but for a upstart SEO aspirant such as me these are worth their weight in gold. Hope you found this as a enlightening read to jolt a creative spark to invigorate your enthusiasm and passion for the game of dominance that we play amongst other SEO elitist.

JoM